Are you an E-Commerce business owner struggling to decrease your Website’s Bounce Rate? 

Are you experiencing a high number of visitors leaving your website without interacting with it?

If so, you’re not alone. Many e-commerce businesses face the challenge of reducing bounce rates and keeping their visitors engaged. However, with the right strategies and techniques, it is possible to decrease the bounce rate and improve your website’s overall performance. 

If you’re struggling with high bounce rates, don’t worry. In this article, we’ll provide you with expert tips and tricks to help you decrease bounce rates for your e-commerce website.

What is Bounce Rate?

According to Google Analytics, Bounce Rate is single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server. In simple words, it is the percentage of visitors who leave your website without visiting any other page. 

A bounce rate of 50% or less is generally regarded as fair. The bounce rate, however, is not constant and varies depending on the website type.

For instance, simple landing pages have a bounce rate of 70–90%, content websites have a bounce rate of 40–60%, and online portals have a bounce rate of 10–30%.

What is the Typical Bounce Rate for E-Commerce?

E-commerce websites have between 20 and 45% fewer average bounce rates than other types of websites, according to data from CXL. Accordingly, an e-commerce bounce rate of 20% or less is exceptional, 20% to 45% is typical, and 45% and higher may be cause for concern.

Why is a High Bounce Rate a problem?

Before we dive into the strategies to decrease your bounce rate, let’s first understand why a high bounce rate is a problem.

1. Low conversion rates:
   

   A high bounce rate means that visitors are not interested in your website’s content or products, resulting in low conversion rates.

2. Lower search engine rankings:
   

   Search engines like Google use bounce rates as a metric to determine the relevance and usefulness of a website. A high bounce rate indicates that visitors are not finding your website useful, which can result in lower search engine rankings.

3. Wasted advertising spend:
   

   If you’re running paid advertising campaigns, high bounce rates can lead to wasted ad spend. If visitors are not staying on your website long enough to convert, you’re essentially paying for clicks that don’t result in sales.

How to Decrease Bounce Rate For Your E-Commerce Website 

1. Improve your website’s loading speed:

One of the most significant factors that can contribute to a high bounce rate is slow loading speed. Optimize page speed for better loading of pages. According to Google, the ideal loading time for a website should be under 3 seconds. Anything longer than that can result in visitors leaving your website. Make sure to optimize your website’s code and images, and use a content delivery network (CDN) to speed up your page load times. 

2. Make your website mobile-friendly:
 

With more and more people using mobile devices to browse the internet, it’s essential to make sure your website is mobile-friendly. A mobile-friendly website not only provides a better user experience but can also help decrease bounce rates.

You can make your site more responsive to mobile devices.

1. 1. Place a responsive theme in place
   2. Make your menus simpler
   3. Forms should be as brief as feasible.
   4. Display your calls to action clearly.
   5. Make it simple to contact customer support

3. Optimize your website’s design:

Your website’s design can significantly impact your bounce rate. A cluttered and confusing website design can result in visitors leaving your website quickly. The saying “Don’t judge a book by its cover” may be common wisdom. Visitors do, however, evaluate websites based on their design. People’s perceptions of a website’s credibility are significantly influenced by its design.  Ensure your website has a clean and straightforward design, making it easy for visitors to navigate.

4. Improve your website’s content:

High-quality content is essential for keeping visitors on your website. Ensure your website has relevant and informative content that’s easy to read and understand. Use headlines and subheadings to break up content and make it easier to read.

5. Use high-quality images:

Images can significantly impact your website’s user experience. Make sure to compress your images to reduce their file size, include alt tags that describe the content of the image, and incorporate your target keywords where appropriate. Consider using keyword families and variants in your picture title. High-quality images can make your website look more professional and appealing, resulting in visitors staying on your website longer.

6. Provide a clear call to action:

A clear call-to-action can encourage visitors to stay on your website and take the desired action. Ensure your call-to-action is prominently displayed and easy to understand. Without a prominent CTA, the visitor will feel stranded and may want to leave.  When RIPT Apparel’s CTA was made to stand out against the background, a VWO client, witnessed a 6.3% boost in sales.

7. Implement live chat support:

Live chat support can be an effective way to engage with visitors and answer any questions they may have. This can help increase the time visitors spend on your website and decrease bounce rates.

8. Cakewalk Navigation:

Finding out how a visitor would seek a certain product demands easy navigation. Make a sitemap, then provide a link to it in bold on the homepage. Create a simple navigation menu and position it either horizontally at the top or vertically on the left, where visitors will naturally search for it. You might find that one position suits you more than the other. You should therefore check the positioning. When they conducted a split test, one of our eCommerce clients found that the left menu performed better. Consider testing bottom navigation on mobile devices as well.

9. Showoff the special offers on the website:

Make sure to list the best discounts and bargains at the top of the landing page if your website is a shopping portal. Offers with a limited shelf life and discounts might pique visitors’ interest and encourage them to make a purchase.

10. Launch a new tab to view external links:

Make sure that when consumers click a link on your website, it opens in a new tab or window to prevent “back button fatigue.” This is another aspect of user experience optimization that is neglected. Think about how much simpler it is to browse different goods and pieces of content when you can see them side by side and effortlessly navigate between tabs or windows.