Are you wondering if digital marketing is the right career path for you? Let me tell you, digital marketing is not just a trend, it’s a booming industry that is here to stay. According to Expert Marketing Research’s Report, the value of the Indian digital marketing market was above 4.5 billion USD in 2022. Between 2023 and 2028, the market is anticipated to keep growing, reaching a value of approximately USD 24.1 billion. Also, 44.8% of internet users seek brand information on social media, according to Hootsuite 2021. This demonstrates the significance of digital media in today’s online business environment. 

The scope of digital marketing is also promising. As per a report by LinkedIn, digital marketing is one of the top 10 skills in demand in India, with companies seeking professionals who can drive online growth and engagement. 

In this article, we will guide you through everything you need to know about a career in digital marketing, including the various job roles, growth opportunities, required skills, and salary prospects. So, whether you’re a fresh graduate or looking to switch careers, keep reading to discover why digital marketing could be the rewarding career you’ve been searching for.

What is Digital Marketing?

Digital marketing refers to the promotion of products or services through digital channels like search engines, social media, emails, and websites. It is a cost-effective way for businesses to reach their target audience and build a strong online presence. Digital marketing has become an essential part of the marketing strategy for businesses of all sizes, making it a highly rewarding career option.

5 Reasons Why Digital Marketing is a Rewarding Career:

• High demand Of Digital Marketing Professionals:

Digital marketing professionals are in high demand due to the increasing use of the internet and social media. Around 20 lakh jobs are anticipated to be produced in the digital marketing sector by the year 2025, according to a joint study by CII and KPMG. While there are many different types of careers in digital marketing, the demand for a few specific profiles, such as those of technical and analytics-trained individuals, will constantly outstrip the talent pool.

• Lucrative Salaries than other Professions

Digital marketing is a high-paying job with the potential for growth. A digital marketer earns a much higher average compensation as compared to other industries due to the widening disparity between the demand and supply of digital marketing experts. A graduate with no prior work experience might anticipate earning between Rs. 15 and Rs. 20K per month. A digital marketing professional makes an average annual income of Rs. 404,777.

• Constantly Evolving Marketing Industry

Digital marketing is an ever-evolving field, providing opportunities for continuous learning and growth. According to Statista, there are more than 622 million internet users in India. By 2025, it is expected that there will be more than 900 million people using the internet activity in the country. It’s interesting to note that mobile phones will fuel over 75% of new user growth in rural India. Regarding the increase in internet users, India will continue to lead the world. Hence there is a huge scope for digital marketing. 

• Flexibility: Work From Anywhere Culture

Digital marketing offers the option of working remotely or freelance, providing a flexible work schedule.

7 Career Opportunities in Digital Marketing:

Let’s dive right into the seven different career opportunities available in the field of digital marketing.

• Search Engine Optimization (SEO) Specialist

The role of an SEO specialist is to optimize a website’s content and structure to rank higher on search engine results pages. They analyze website data, perform keyword research, and develop strategies to improve website ranking. According to Glassdoor, the average salary of an SEO specialist in India is around ₹3,50,000 per year.

• Social Media Marketing (SMM) Manager

Social media marketing managers create and implement social media strategies to reach a company’s target audience. They create engaging content, manage social media campaigns, and track analytics to measure success. According to Glassdoor, the average salary of an SMM manager in India is around ₹5,50,000 per year.

• Pay-Per-Click (PPC) Manager

PPC managers develop and implement pay-per-click advertising campaigns on search engines and social media platforms. They perform keyword research, create ad copy, and monitor campaign performance to maximize ROI. According to Glassdoor, the average salary of a PPC manager in India is around ₹6,00,000 per year.

• Content Marketing Manager

Content marketing managers develop and implement content strategies to attract and engage a company’s target audience. They create a variety of content types, including blog posts, infographics, and videos, and track analytics to measure success. According to Glassdoor, the average salary of a content marketing manager in India is around ₹9,00,000 per year.

• Email Marketing Specialist

Email marketing specialists create and implement email marketing campaigns to promote products or services. They develop email lists, create engaging email content, and track analytics to measure success. According to Glassdoor, the average salary of an email marketing specialist in India is around ₹4,00,000 per year.

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  Digital Marketing Manager

Digital marketing managers oversee all aspects of a company’s digital marketing strategy. They develop and implement digital marketing campaigns across multiple channels, track analytics to measure success, and manage a team of digital marketers. According to Glassdoor, the average salary of a digital marketing manager in India is around ₹9,00,000 per year.

 

• E-commerce Manager

E-commerce managers oversee the online sales strategy of a company. They manage the company’s e-commerce website, develop and implement e-commerce marketing campaigns, and track analytics to measure success. According to Glassdoor, the average salary of an e-commerce manager in India is around ₹7,00,000 per year.

Each of these career paths in digital marketing offers its own unique challenges and rewards. As the digital landscape continues to evolve, so will the demand for skilled digital marketing professionals.

Become a Digital Marketing Expert with these Skills

Digital marketing is a field that is open to anyone, regardless of educational background. However, some qualifications can give you an edge over other candidates if you’re looking to build a career in digital marketing. A bachelor’s degree in marketing, advertising, or communications can be beneficial, but it is not always necessary. Many digital marketers have backgrounds in business, engineering, or even the arts. Enrolling in a course and preparing for mock interviews can help you acquire the required soft skills.

In addition to formal education, there are several skills that are essential for success in digital marketing. These include

• Communication skills: Digital marketing involves a lot of communication, both written and verbal. Good communication skills can provide you with an edge for building relationships with clients and colleagues and for creating effective marketing campaigns.
• Analytical skills: Digital marketing professionals need to be able to analyze data and metrics to measure the success of their campaigns and make data-driven decisions.
• Creativity: Successful digital marketing campaigns require a high level of creativity to stand out from the competition and capture the attention of consumers.
• Technical skills: Digital marketing involves working with a variety of tools and technologies, including social media platforms, email marketing software, analytics tools, and content management systems. Digital marketers need to be comfortable using these tools and staying up-to-date with the latest trends and developments.

Why choose a Career in Digital Marketing?

In addition to the traditional career in digital marketing paths mentioned above, there are many other emerging areas within digital marketing that offer plenty of room for growth and development. For example, as the use of artificial intelligence and machine learning continues to grow, there will be greater demand for professionals who specialize in these areas. 

The use of digital platforms in India has been rising steadily ever since the Ministry of Electronics & IT announced the creation of Digital India. According to economists, this plan might increase the GDP by up to $1 trillion USD by 2025. It may also aid in a variety of other areas, including the creation of jobs, increased worker productivity, expansion of the private sector, and governmental income generation. 

In India, the digital economy is expected to reach $1 trillion by 2025, creating more job opportunities in the digital marketing industry. As the demand for digital marketing professionals continues to grow, so too will the salaries and benefits offered by employers. 

Salaries in digital marketing vary widely depending on the job profile, experience, and location. According to Glassdoor, the average salary for a digital marketing manager in India is ₹9,00,000 per year, while a social media manager can earn an average salary of ₹4,50,000 per year.

Here are some average salaries for common job profiles in digital marketing:

Job Profile	Salary
SEO Manager	₹ 7,00,000 p.a.
PPC Manager	₹ 5,50,000 p.a.
Content Marketing Manager	₹ 8,00,000 p.a.
Email Marketing Manager	₹ 6,50,000 p.a.
Analytics Manager	₹ 10,00,000 p.a.

 

It is important to note that these are just averages, and salaries can vary widely depending on the company, location, and experience level.

How to start digital marketing?

If you’ve made it this far and are considering starting your own career in digital marketing, the first step is to master digital marketing skills.  

The first and most important misconception you need to get rid of is that digital marketing doesn’t require a unique degree or a certain academic background. Yet, a basic understanding of digital marketing and how the sector functions are crucial. Several organizations provide long-term and short-term courses in digital marketing both online and offline. A digital marketing course should be chosen based on your needs, schedule, and money.

If you’re interested in pursuing a career in digital marketing, you can get started by following these three steps.

1) Enroll in a course in digital marketing

We advise you to engage in a course on digital marketing. The most effective way to pass time is to learn everything on your own. A clever person picks up knowledge from other people’s mistakes, therefore be smart and sign up for a digital marketing course. Some common CMS tools that you may learn about in a digital marketing course include WordPress, Shopify, and Joomla. These tools can help businesses create and manage their website content, optimize their website for search engines, and improve the user experience.

2) Take a summer internship

We advise you to get an internship in digital marketing after completing the course. Both remote and work-from-office internships are options for you. But do prepare for mock interviews. You can go through social media marketing interview questions, Google Ads interview questions, and Search Engine Interview questions available on various websites. Internship is important because you may learn from your colleagues, and office internships are preferable to distant ones. Start applying for internships and freelance gigs. As many as you can, try. Although the majority of skill-based application and learning will take place on the job, they will serve as a basis for your practical learning. 

3) Work a Job or Launch a Company

You will have a solid grasp of digital marketing after the internship. You may now establish your own business or search for employment. You can choose to work for someone else or run your own business. These three methods are so. You may launch a successful career in digital marketing by adhering to these.

4) Maintain Your Knowledge

Anything you have learned will undoubtedly benefit you, as was said above, yet it is insufficient for your life. You must continually learn. One of the most crucial things is to keep oneself informed whether working a job, freelancing, or starting a business.

As a last thought,

Digital marketing offers a wide range of job options. You only need to choose the best mentor who can assist you in launching a prosperous career in digital marketing. Start upskilling yourself now if you want to develop with the trendiest industry in the next ten years.

We really hope that this has given you more clarity on your future job in digital marketing. Please share your thoughts in the comments section below.

Wishing you luck as you pursue a lucrative career in digital marketing!

Frequently Asked Questions (faqs)

I thought of creating a list of frequently asked questions (FAQs) as you proceed with a career in digital marketing, given the number of inquiries on this website:

• Is digital marketing a good career?

Yes, digital marketing can be a great career choice due to the increasing demand for skilled professionals in the field. It offers opportunities for growth, development, and a dynamic work environment with the potential to work across various industries.

• What are the 4 types of digital marketing?

The four types of digital marketing are search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. These methods are used to drive traffic, increase visibility, and generate leads and sales for businesses in the digital space.

• What does a digital marketer do?

A digital marketer is responsible for developing and executing marketing strategies using digital channels such as search engines, social media, email, and websites to reach and engage with a target audience. They may conduct market research, create content, analyze data, manage online advertising campaigns, and collaborate with other teams to optimize their digital presence and drive business results.

• What qualifications do I need for digital marketing?

To pursue a career in digital marketing, a bachelor’s degree in marketing, business, or a related field is desirable, but not always required. Additionally, specific certifications such as Google Analytics, Google Ads, or Hubspot can be helpful in demonstrating your knowledge and skills in the field. Relevant work experience or internships can also provide valuable practical experience and increase your chances of securing a digital marketing position.