In today’s digital age, having a website is essential for any business or organization. However, simply having a website is not enough to attract visitors and achieve your desired goals. This is where On Page SEO Techniques come in. These techniques are focused on improving the visibility and relevance of the content on the website, which can ultimately result in increased traffic, engagement, and conversions. Increasing website traffic is not difficult if you combine the right method with the right strategy. 

What is On Page Optimization?

The term “On-Page Optimisation” (sometimes known as “On-Page SEO“) refers to all actions that may be made inside the website itself to raise its position in search engine results. On Page SEO techniques refer to the strategies that are implemented on the website to optimize its ranking in the search engine results pages (SERPs). It is a part of Search Engine Optimization along with Off-page SEO and Technical SEO.

The most challenging aspect of SEO to grasp is its dynamism. Google’s algorithm is changed 1000 times a year.  Even SEO experts who devote their careers to determining rank criteria are baffled by this. Therefore, we are here to help you with this article. All you need to know to rank in Google and create the best on-page SEO methods for 2023 is in today’s post.

Let’s proceed step by step through the on-page SEO check-list for 2023.

Most Effective On Page SEO techniques: 2023 

1.Optimize Your Page Titles

The page title is one of the most important elements of your website’s on-page optimization. It appears in the search engine results pages and is the first thing that users see when they come across your website. Your page titles should be concise and descriptive, incorporating your target keywords where appropriate.

2. Use Heading Tags

Heading tags, such as H1, H2, and H3, are an essential part of on-page optimization. They provide a clear structure for your content, making it easier for users to navigate and understand. Use H1 tags for the main title of your page, and use H2 and H3 tags for subheadings and other important sections of your content.

It should be noted that if you are using WordPress, your post or page title is automatically the H1 tag.

As seen in the image, dividing your information into heading-based sections will improve both the readability of your content and the on-page score.

3. Optimize Your Meta Descriptions

Meta descriptions are short snippets of text that appear beneath your page title in the search engine results pages. They provide a brief summary of your content, and can greatly influence whether or not users click through to your website. Your meta descriptions should be concise, and descriptive, and include your target keywords where appropriate. 

4. Use SEO-friendly and Descriptive URLs

When it comes to on page SEO techniques URL is one of the first things to keep in mind. Your URLs should be descriptive and easy to read, incorporating your target keywords where appropriate. Avoid using long, convoluted URLs that are difficult for users to remember or type in.

The URL should be optimized as-

• Use a natural keyword or keyword phrase in the URL.
• Shorten the URL.
• Let details about your page appear in your URL.
• Avoid using unattractive, self-generated URLs.
• Never ever change the URL for the same page.

5. Optimize Your Images

Images are an important part of any website, but they can also slow down your page load times if they are not optimized properly. Make sure to compress your images to reduce their file size, include alt tags that describe the content of the image, and incorporate your target keywords where appropriate. Consider using keyword families and variants in your picture title. If you have the option, try using photos that are less than 100 kb in your posts and pages. 

6. Use Internal Linking With Anchor Text

Internal linking is an effective way to improve the navigability of your website and keep users engaged with your content. Make sure to link to relevant pages within your website, using descriptive anchor text that incorporates your target keywords where appropriate.

Employ anchor text that is accurate and pertinent for internal linking in your content. Your main aim should be engaging the user and guiding him around your website. Provide a variety of page links in your message, but remember to keep them relevant.

7. Use Bullet Points and Numbered Lists

Bullet points and numbered lists can help break up your content and make it easier for users to read and understand. They can also make your content more scannable, which is important for users who are browsing quickly.

8. Use Responsive Design

Responsive design ensures that your website is optimized for all devices, including desktops, laptops, tablets, and smartphones. This is important because more and more users are accessing the internet on mobile devices, and search engines prioritize websites that are mobile-friendly.

9. Optimize Your Page Speed

Page speed is an important factor in an on page SEO techniques, as slow-loading pages can lead to high bounce rates and lower rankings. Make sure to optimize your website’s code and images, and use a content delivery network (CDN) to speed up your page load times. Back in 2010, Matt Cutts announced that site speed would carry less weight than other key ranking factors, such as relevance, authority links, and so on. That’s no longer quite as accurate. Nowadays, speed is essential, nearly as much as a cornerstone keyword phrase.

10. Use Schema Markup

Schema markup is a type of structured data that provides additional information to search engines about the content on your website. This can help improve the relevance of your content and increase its visibility in the search engine results pages. Although Rich Snippets are not directly related to SEO, they can help you raise the CTR, which is the most crucial factor.

In conclusion, on-page SEO techniques are essential for improving the ranking and visibility of your website in the search engine results pages. By implementing these techniques, you can improve the navigability and relevance of your content, ultimately leading to increased traffic, engagement, and conversions.

11. Use Primary Keyword in the First Paragraph

As stated above, you should give Google and other search engines as much information as you can about your website. In the first paragraph of the content, including the term you want to rank for. Include the Primary Keyword in the first 100 to 150 words of your piece. The ideal keyword density is between 1 and 2 percent. Keyword stuffing can result in serious problems and fines if done repeatedly. DO NOT DO THAT AT ALL!

12. Include Quality Outbound Link

The outbound link is quite helpful as a trust element, and it is even more effective than relevance and ranking in SERP. It raises your page’s authority. While creating links, keep in mind to choose authoritative and pertinent websites. Also, don’t forget to use the appropriate anchor text there.

13. Publish Quality Content

A successful business is built on its content, and on-page SEO is the foundation of content marketing.  Rich content is one of the most important on page SEO techniques that cannot be missed. Probably familiar with the adage “content is king.” Yet there’s much more to effective content marketing than just “content.” You must create content that will draw visitors and help your business expand. You’ll also observe a proportional spike in traffic from long-tail searches, a highly particular keyword phrase reflecting buyer positioning and urgency when you start producing in-depth content.

• The content should use long or short-tail keywords several times throughout.
• This is also called LSI or Latent Semantic Indexing in which context relevancy to the keyword is checked by Search Engines.
• A typical blog article should be between 800 and 1000 words long. You can compose it in segments.