SEO is the most in-demand expertise in digital marketing, which has emerged as one of the best employment chances in today’s globe. Over 150k employment will be created in the fields of analytics, social media, and search engine optimization during the next few years. The following SEO interview questions will help you obtain a thorough grasp of the most often asked SEO questions, whether you are new to SEO or have expertise.
Here is a fast run-through to save you time and work before your SEO interview. In this article, we’ve compiled 60 essential SEO interview questions and answers that cover all levels of expertise.
Table Of Contents
- 1 Most-Asked SEO Interview Questions
- 1.1 BEGINNER LEVEL – SEO Interview Questions & Answers
- 1.1.1 1. What is SEO?
- 1.1.2 2. What are the Two Main Types Of SEO?
- 1.1.3 3. What is Keyword Research?
- 1.1.4 4. What are Meta Tags?
- 1.1.5 5. What is a Sitemap?
- 1.1.6 6. What is Link Building?
- 1.1.7 7. What is Anchor Text?
- 1.1.9 8. What is Google Analytics?
- 1.1.10 9. What is Google Search Console?
- 1.1.11 10. What is a 404 Error?
- 1.1.12 11. What is a 301 Redirect?
- 1.1.13 12. What is a Canonical URL?
- 1.1.14 13. What is Robots.txt?
- 1.1.15 14. What is a Robots Meta tag?
- 1.1.16 15. What is Duplicate Content?
- 1.1.17 16. What is Search Engine?
- 1.1.18 17. What is an Organic Result?
- 1.1.19 18. What is Paid Result?
- 1.1.20 19. What is TLD?
- 1.1.21 20. What are Major Google Ranking Factors?
- 1.2 INTERMEDIATE LEVEL – SEO Interview Questions & Answers
- 1.2.1 1. What is a Long-Tail Keyword?
- 1.2.2 2. What is a Schema Markup?
- 1.2.3 3. What is a Featured Snippet?
- 1.2.4 4. What is a Meta Description and why is it important?
- 1.2.5 5. What is Keyword Cannibalization?
- 1.2.6 6. What Two most popular SEO Plug-ins in the world?
- 1.2.7 7. Explain RankMath?
- 1.2.8 8. Which Redirect Passes Link Juice 301 or 302?
- 1.2.9 9. What do you understand by Bounce Rate?
- 1.2.10 10. Which SEO Tools do you use regularly?
- 1.2.11 11. What is the difference between a Do-Follow and a No-Follow Link?
- 1.2.12 12. What is Local SEO?
- 1.2.13 13. What is Black-Hat SEO?
- 1.2.14 14. What is White-Hat SEO?
- 1.2.15 15. How to Redirect A Page?
- 1.2.16 16. What is the difference between SEO and SEM?
- 1.2.17 17. What is Cloaking?
- 1.2.18 18. What is the Importance of Backlinks?
- 1.2.19 19. What is Keyword Stuffing?
- 1.2.20 20. What are common SEO Mistakes?
- 1.3 ADVANCED LEVEL – SEO Interview Questions & Answers
- 1.3.1 1. What is Link Juice?
- 1.3.2 2. What is the difference between Google Search Console and Google Analytics?
- 1.3.3 3. What is a Rich Answer Box?
- 1.3.4 4. What is Google’s E-A-T algorithm?
- 1.3.5 5. What are Clicks, CTR, Impressions, and Average Position in Google Search Console?
- 1.3.6 6. What is AMP?
- 1.3.7 7. What is Mobile-First Indexing?
- 1.3.8 8. How do you assess the Effectiveness of an SEO Campaign?
- 1.3.9 9. What is a Crawl Budget?
- 1.3.10 10. What is a Disavow File?
- 1.3.11 11. What is Guest Posting?
- 1.3.12 12. What is a Crawl Error?
- 1.3.13 13. What steps you will take to do SEO for a Video?
- 1.3.14 14. What are Keyword Stemming and its importance in SEO?
- 1.3.15 15. What is Webmaster Tool and which one do you use?
- 1.3.16 16. What are Link Audit and its relevance in SEO?
- 1.3.17 17. Name some popular SEO Blogs to follow.
- 1.3.18 18. What is Google Knowledge Graph?
- 1.3.19 19. What is RankBrain?
- 1.3.20 20. How to Optimize a website with hundreds of pages?
- 1.4 Conclusion
- 1.1 BEGINNER LEVEL – SEO Interview Questions & Answers
Most-Asked SEO Interview Questions
BEGINNER LEVEL – SEO Interview Questions & Answers
Here are some Basic SEO interview questions and responses for all applicants in digital marketing who are looking to land their ideal position.
1. What is SEO?
Search engine optimization (SEO) is the process of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords and phrases.
2. What are the Two Main Types Of SEO?
The two main types of SEO are on-page SEO and off-page SEO. On-page SEO involves optimizing the content and structure of your website, while off-page SEO focuses on building links and social signals from external sources to your website.
3. What is Keyword Research?
Keyword research is the process of identifying the most relevant and valuable keywords and phrases that your target audience uses to search for products or services similar to yours.
The important keywords that most accurately represent your business are called primary keywords. Hence, “Gardening For Beginners” might serve as a major keyword. Secondary keywords are those that supplement primary keywords with a little additional information and are frequently more relevant to searcher intent.
4. What are Meta Tags?
Meta tags are snippets of HTML code that provide information about your website to search engines and social media platforms. They include title tags, meta descriptions, and meta keywords.
5. What is a Sitemap?
A sitemap is a file that lists all the pages on your website and helps search engines crawl and index your site more efficiently.
6. What is Link Building?
Link building is the process of acquiring backlinks or hyperlinks from other websites to your own. Backlinks are an important ranking factor for search engines.
7. What is Anchor Text?
Anchor text is the clickable text in a hyperlink that takes you to another webpage. It is used by search engines to determine the relevance and authority of the linked page. If keywords are used, it also has SEO value. However, if you are too optimized, Google may penalize you.
8. What is Google Analytics?
Google Analytics is a free web analytics tool provided by Google that allows you to track and analyze website traffic and user behavior.
9. What is Google Search Console?
Google Search Console is a free tool provided by Google that helps you monitor and improve your website’s presence in Google search results.
10. What is a 404 Error?
Among SEO Interview Questions and answers remember to go through status codes. A 404 error is an HTTP status code that indicates that the requested webpage cannot be found on the server.
11. What is a 301 Redirect?
A 301 redirect is a permanent redirect from one URL to another. It is used to transfer the SEO value of one page to another page.
12. What is a Canonical URL?
A canonical URL is the preferred URL for a webpage that may have multiple URLs. It tells search engines which URL to index and display in search results.
13. What is Robots.txt?
Robots.txt is a file that instructs search engine bots which pages of your website to crawl and which ones to ignore.
14. What is a Robots Meta tag?
A meta robots tag is an HTML tag that instructs search engine bots to INDEX or NOINDEX a webpage and FOLLOW or NOFOLLOW its links.
15. What is Duplicate Content?
Duplicate content refers to content that appears on multiple pages of a website or across different websites. It can harm your website’s ranking and traffic.
16. What is Search Engine?
A search engine is a program that browses the internet looking for useful stuff to index. In response to user inquiries, search engines provide results from their database. Google is the most well-known and important search engine in the world. This question could be put to you at a job interview with Google ads.
17. What is an Organic Result?
Rember this when preparing for SEO Interview Questions. One of the two types of search results in SERP, organic results are shown by search results based on relevance, quality, and other ranking characteristics. Organic consequences, sometimes referred to as “free results” or “natural outcomes,” are free of charge. The order of organic findings is determined by several factors.
18. What is Paid Result?
Adversaries that pay to have their adverts shown alongside more advantageous organic results on SERPs are known as paid results. Advertisers are not required to improve their website or content to rank because paid results are quick. Your rank will be determined by your quality score and maximum CPC. Your quality score increases with the amount of money you save.
19. What is TLD?
The top-level domain is the final part of an internet address (TLD). TLDs come in many different varieties, including .com,.net,.org,.co.in, and others.
20. What are Major Google Ranking Factors?
There are more than 200 ranking variables on Google. The principal search engine ranking criteria are,
- Site Speed
- Unique & High-Quality Content
- Secure Website with SSL Certificate
- Mobile Friendliness
INTERMEDIATE LEVEL – SEO Interview Questions & Answers
Prepare this list of 20 Intermediate level SEO interview questions to ace the SEO interview phase.
1. What is a Long-Tail Keyword?
A long-tail keyword is a specific, multi-word phrase that is less competitive and more targeted than a broad keyword.
2. What is a Schema Markup?
Schema markup is a structured data format that helps search engines understand the content on your website better. It can enhance the appearance of your website’s listing in search results.
3. What is a Featured Snippet?
A featured snippet is a snippet of information from a webpage that appears at the top of Google’s search results, above the organic search results. It can drive a lot of traffic to your website.
4. What is a Meta Description and why is it important?
Be prepared for this SEO Interview Question that is going to appear for sure. A meta description is a brief summary of a webpage’s content that appears in search engine results. It can influence the click-through rate of your listing. It’s important for SEO because it can entice users to click through to the page and can also help search engines better understand the content of the page.
5. What is Keyword Cannibalization?
Keyword cannibalization is when multiple pages on a website target the same keyword or phrase, causing them to compete with each other and dilute their effectiveness.
6. What Two most popular SEO Plug-ins in the world?
Yoast SEO and RankMath are the two most popular WordPress SEO plugins in the world.
7. Explain RankMath?
A machine learning technique called Rankmath interprets the meaning of search terms and returns relevant results. Every month, there are millions of entirely new searches, which have never been done before. By reviewing its previous results, Google determines the pertinent response to these inquiries. You may read the Backlinko Guide for a thorough response.
8. Which Redirect Passes Link Juice 301 or 302?
301 redirects are permanent redirects that’s why they pass the link juice. 301 redirect also has a major impact on the ranking of a website.
9. What do you understand by Bounce Rate?
The percentage of website visitors that leave the landing page without reading any more pages or taking any action is referred to as the “bounce rate.” According to Google, the percentage of all sessions on your site during which users only viewed one page and made a single request to the analytics server is known as the bounce rate.
10. Which SEO Tools do you use regularly?
Several tools may make SEO work more accessible, and which one is ideal for you will depend on your demands.
- Quack SEO
11. What is the difference between a Do-Follow and a No-Follow Link?
A do-follow link is a hyperlink that passes link equity from one site to another, while a no-follow link does not pass any link equity. Nofollow links are typically used when linking to external sites to indicate that the linking site does not necessarily endorse the content of the linked site.
12. What is Local SEO?
Ranking a website in a local area is done through local SEO. Local SEO heavily relies on Google Business Profile. NAP, or name, address, and phone number, is what local SEO considers when determining rankings. To be ranked higher, your NAP must be accurate everywhere.
13. What is Black-Hat SEO?
To rank their websites on Google, people engage in unethical SEO practices that violate search engine policies. Some common Black Hat SEO techniques include hidden content, gateway pages, and link spamming.
14. What is White-Hat SEO?
Be prepared for this SEO interview question as well. White-hat SEO is a type of SEO that follows the guidelines of search engines. It doesn’t involve the manipulation of search engines to rank higher, or deploying questionable methods.
15. How to Redirect A Page?
In general, 301, 302, and Meta Refresh are the three most widely used redirects.
301, “Moved Permanently”—recommended for SEO
302, “Found” or “Moved Temporarily.”
16. What is the difference between SEO and SEM?
Search engine marketing is often known as SEM and stands for search engine optimization. The main distinction between the two is that SEO is uncompensated whereas SEM is. Pay-per-click marketing and bought display ads are both included in SEM. Despite the two’s significant differences, they function best together.
17. What is Cloaking?
Cloaking is a black-hat SEO method used to trick search engine rankings for certain keywords by showing users the material that is different from what is offered to search engine crawlers.
You are going to be questioned on backlinks if you’re preparing for SEO Interview Questions. Hence know that Backlinks continue to be one of Google’s top ranking criteria. Everyone who wants their website to rank in Google needs links. Without links, no website can be indexed by search engines. Google states that your links should be organic, originating from reliable sources that also assist the viewers of your blog. This is why backlinks are crucial for SEO.
19. What is Keyword Stuffing?
Keyword stuffing is the practice of overusing keywords on a website. Many SEOs still adhere to the idea of keyword density, which leads them to use keywords excessively, which is absolutely bad SEO.
20. What are common SEO Mistakes?
- Not having a special title or description
- Old and Low-quality material
- Employing too Broad Keywords in the text that is Poorly Written
- Stuffing Keywords
- Inferior Backlinks
ADVANCED LEVEL – SEO Interview Questions & Answers
Below is a collection of frequently requested SEO interview questions and responses that may be used by both new and seasoned experts to better grasp SEO ideas.
1. What is Link Juice?
Link juice is the value or authority that a webpage passes on to other web pages through its links. It can improve the ranking and visibility of the linked pages.
2. What is the difference between Google Search Console and Google Analytics?
Website performance is monitored using Google Search Console. The website tracks user behavior using Google Analytics. In general, SEOs employ a search console, while experts in paid advertising employ Google Analytics.
3. What is a Rich Answer Box?
Google’s Rich Answer Box provides customers with direct, accurate responses to their search inquiries. A box at the top of a SERP will include the response.
4. What is Google’s E-A-T algorithm?
Google’s E-A-T algorithm stands for Expertise, Authoritativeness, and Trustworthiness. It is used to evaluate the quality and relevance of web pages to provide users with accurate and reliable information.
5. What are Clicks, CTR, Impressions, and Average Position in Google Search Console?
Clicks- Number of clicks the webpage receives
Impressions- Number of eyeballs a webpage receives
Average Position- Average Position of any webpage
6. What is AMP?
An open-source project called Accelerated Mobile Pages (AMP) seeks to improve the speed of mobile web pages. The initiative’s driving drivers were Twitter and Google. For users of smartphones and tablets, lighter, quicker-loading webpages are made possible by the technology supporting AMP.
7. What is Mobile-First Indexing?
Mobile-first indexing is a process where Google crawls and indexes the mobile version of a website before the desktop version. It prioritizes mobile-friendly websites in search results.
8. How do you assess the Effectiveness of an SEO Campaign?
Every business has a purpose before launching an SEO strategy. KPIs are another name for these objectives. If the objective is achieved, the SEO campaign was successful. Failure occurs when the objective is not achieved.
9. What is a Crawl Budget?
A crawl budget is the amount of time and resources that a search engine allocates to crawl and index a website. It can impact the website’s ranking and visibility.
10. What is a Disavow File?
A disavow file is a file that contains a list of all the low-quality and spammy backlinks that a website owner wants to disassociate from their website. It can improve the website’s ranking and authority.
11. What is Guest Posting?
When you approach a reliable, pertinent website and offer to write material for it, you are guest blogging. By including a contextual link within the article or in your bio, you may increase traffic to your website. It is a component of content marketing as well.
12. What is a Crawl Error?
A crawl error is an error that occurs when a search engine bot cannot access or crawl a webpage on a website.
13. What steps you will take to do SEO for a Video?
Videos are becoming more and more common online, which might help SEO if the created ones receive a notice and, as a result, share and backlinks. Yet, SEO may be necessary to make the movie visible because Google cannot see videos. To rank a video, it needs the same kinds of data that are needed for text-based pages. Because search engines can crawl text, adding the transcript as text to a video is a simple approach to improve SEO. The same care should also be used with page names, descriptions, and keywords.
14. What are Keyword Stemming and its importance in SEO?
Adding to a word’s stem is referred to as keyword stemming. If the word “interview” were your stem, for instance, alternatives may include “interviewing,” “interviewer,” and “interviews.” By using keyword stemming, you may include more appropriate terms on a webpage without resorting to keyword stuffing or producing material that is difficult to read.
15. What is Webmaster Tool and which one do you use?
This can be a personal SEO Interview Question. To assist you to manage your site’s visibility in Google Search results, Google provides a suite of Search Engine Optimization (SEO) tools called Google Webmaster Tools. You now have access to all the data you require to improve your search ranking because they are gathered and maintained within Google Search Console. The powerful Google Webmaster tool enables website owners to monitor how Google interacts with their sites.
16. What are Link Audit and its relevance in SEO?
An audit of your website’s backlinks, or connections pointing to it, is essentially what a link audit entails. Before to beginning a link-building effort, SEO specialists should do link audits to check the quality of external connections and to ensure that they will assist with SEO.
17. Name some popular SEO Blogs to follow.
- Search Engine Watch
- Search Engine Journal
- Search Engine Land
18. What is Google Knowledge Graph?
A visually appealing and graphical depiction of information related to search queries is displayed on SERPs by Google Knowledge Graph. It is a semantic search outcome that was compiled from several sources.
19. What is RankBrain?
This is one of those tricky SEO Interview Questions. Nobody knows what it is exactly, like with so many other Google-related stuff. A component of Google’s search algorithm is RankBrain. In particular, inquiries that are fresh and not necessarily connected to specific keywords are processed by an artificial intelligence (AI) system to help identify which results are the most pertinent (to really dumb down the explanation). Because RankBrain is less concerned with keywords, there is no other way to optimize websites for it but to keep emphasizing high-quality content.
20. How to Optimize a website with hundreds of pages?
We may use the following techniques to optimize a website with millions of pages:
- Dynamic meta tags
- Dynamic sitemap in XM
- Strong Internal navigation framework
Preparing for an SEO interview can be daunting, especially if you’re not sure what to expect. By familiarizing yourself with these essential SEO interview questions and answers, you’ll be better equipped to demonstrate your expertise and stand out from other candidates.
Remember to keep practicing and staying up-to-date with the latest SEO trends, techniques, and algorithms.