As a small business owner, you know that getting your brand noticed in a crowded market can be tough. And with so much competition online, it can be challenging to attract new customers to your website or physical location.
This is where Local SEO comes in – optimizing your online presence to rank higher in local search results and reach potential customers in your area. According to a 2019 Statista poll, one-third of online shoppers often use the internet to look up nearby companies.
But with so many different strategies and tactics out there, it can be tough to know where to start. That’s why we’ve compiled this comprehensive guide to 20 phenomenal tips for local SEO and getting ahead of the competition. From optimizing your website to building local citations, we’ve got you covered!
Table Of Contents
- 1 Dominate SERP With These Local SEO Tips
- 1.1 1. Claim your Google My Business Listing
- 1.2 2. Optimize your Google My Business Listing
- 1.3 3. Use Local Keywords on your Website
- 1.4 4. Optimize your Website for Mobile Devices
- 1.5 5. Build Local Citations
- 1.6 6. Get Listed in Local Directories
- 1.7 7. Encourage Customer Reviews
- 1.8 8. Use Social Media to Promote your Business
- 1.9 9. Use Local Schema Markup
- 1.10 10. Optimize your Website’s Metadata
- 1.11 11. Create Local Content
- 1.12 12. Use Geotags in your Social Media Posts
- 1.13 13. Partner with Local Businesses and Attend Local Events
- 1.14 14. Use Google Analytics and Google Search Console to Track your Progress
- 1.15 15. Stay up-to-date on Local SEO Trends
- 1.16 Conclusion
Dominate SERP With These Local SEO Tips
1. Claim your Google My Business Listing
Google My Business is a free tool that allows you to manage your online presence across Google’s search engine and maps. By claiming and verifying your listing, you can ensure that your business appears in local search results and provide key information like your address, hours, and phone number. According to a 2016 study by Think With Google, 28% of local searches result in a purchase.
2. Optimize your Google My Business Listing
Once you’ve claimed your Google My Business listing, it’s important to optimize it for maximum visibility. Make sure your business name, address, and phone number are accurate and consistent across all platforms and add high-quality photos and videos to showcase your products or services. Make sure the following before optimizing your Google Business Profile:
- Establish a Google My Business account and confirm the company’s ownership.
- Offer truthful and current information.
- Include a lot of pictures along with your logo, business hours, accepted payment methods, and the goods or see rvices you offer.
- Encourage your clients to give your company internet reviews.
- Genuinely respond to consumer feedback
- Using the Google My Business dashboard, publish posts (announcing items, events, and special offers) to your business profile.
3. Use Local Keywords on your Website
To improve your local SEO, it’s important to include relevant keywords on your website that reflect your location and the services or products you offer. This can help your website rank higher in local search results and attract more traffic from potential customers in your area.
4. Optimize your Website for Mobile Devices
With more and more people using their mobile devices to search for businesses online, it’s essential that your website is optimized for mobile users. This means ensuring that your site is mobile-friendly, loads quickly and has easy-to-navigate menus and buttons. According to a survey Uberall commissioned, 82% of respondents had used a mobile device to perform a “near me” search. This demonstrates how frequently individuals use their phones for local searches.
Google has a Mobile-Friendly Test that you can use to see how mobile-friendly your website is.
5. Build Local Citations
Local citations are mentions of your business on other websites, directories, or social media platforms. These can help boost your local SEO by providing valuable backlinks and establishing your business as a trusted authority in your local market. Make sure your NAP (name, address, phone number) is consistent across all platforms.
6. Get Listed in Local Directories
Local directories like Yelp, TripAdvisor, and Angie’s List can help your business get noticed by potential customers in your area. Make sure your business is listed in relevant directories and that your profile is complete and up-to-date.
7. Encourage Customer Reviews
Positive customer reviews can have a significant impact on your local SEO, as they signal to search engines that your business is trustworthy and reliable. Encourage your customers to leave reviews on Google, Yelp, and other relevant platforms, and respond to them in a timely and professional manner. According to research, 81% of people read reviews and look up ratings, and more than a third of consumers post comments on blogs or participate in online forums.
8. Use Social Media to Promote your Business
Social media can be a powerful tool for promoting your business and connecting with potential customers in your area. Make sure your business has a strong presence on relevant platforms like Facebook, Twitter, and Instagram, and use them to share updates, promotions, and other engaging content.
9. Use Local Schema Markup
Schema markup is a type of code that helps search engines better understand the content on your website. By using local schema markup, you can provide additional information about your business, like your address, phone number, and hours, which can help improve your visibility in local search results. You may let Google know you’re a local business and not some major brand by adding the relevant schema markup for local businesses to your website.
10. Optimize your Website’s Metadata
Your website’s metadata – including title tags, meta descriptions, and header tags – can have a significant impact on your local SEO. Make sure your metadata includes relevant keywords and accurately reflects the content of your website.
11. Create Local Content
Creating high-quality, locally-focused content can help improve your local SEO by attracting more traffic from potential customers in your area. Consider creating blog posts, videos, or other types of content that are relevant to your local market and showcase your expertise.
Geotags are a way to add location data to your social media posts, which can help increase your visibility in local search results. Make sure to use geotags on your social media posts when appropriate, such as when promoting a local event or highlighting a specific product or service.
13. Partner with Local Businesses and Attend Local Events
Partnering with other local businesses can be a great way to improve your local SEO by increasing your visibility and building relationships in your community. Consider collaborating on events, promotions, or other types of content to attract more customers to both of your businesses. Attending local events – like festivals, fairs, or community gatherings – can help increase your visibility in your local market and build relationships with potential customers. Consider setting up a booth, sponsoring an event, or volunteering to get involved in your community.
14. Use Google Analytics and Google Search Console to Track your Progress
Google Analytics is a free tool that allows you to track your website’s performance, including how many visitors you’re getting and where they’re coming from. Use this tool to monitor your progress and identify areas where you can improve your local SEO. Google Search Console is a free tool that allows you to monitor your website’s health, including any errors or issues that may be affecting your local SEO. Use this tool to identify and fix any technical issues that may be holding your website back in local search results.
15. Stay up-to-date on Local SEO Trends
Local SEO is a constantly-evolving field, and it’s important to stay up-to-date on the latest trends and best practices. Consider following industry blogs, attending conferences, or joining online communities to stay informed and get ahead of the competition.
Improving your local SEO is a critical component of any successful local marketing strategy. By implementing the 15 phenomenal tips outlined in this guide – including optimizing your Google My Business listing, targeting locally-focused keywords, and building relationships with other local businesses – you can increase your visibility in local search results, attract more customers, and grow your business. Remember to be patient and persistent, and to monitor your progress using tools like Google Analytics and Google Search Console. With time and effort, you can achieve great results with your local SEO efforts.
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